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In the 1960s and 1970s, Land O'Lakes and Lake to Lake (which later merged into Land O'Lakes) had a rivalry with the National Farmers Organization over the practice of withholding milk from market.
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Many competitors in the dairy products business copied the Land O'Lakes approach, and the certification of quality became a proven marketing technique in other product lines as well. Eventually, however, the sweet butter marketing strategy drove competitors either to match the quality of butter produced under the Land O'Lakes name or see their sales decline. The co-op was often accused of unfair competition and false advertising in its early years, and compelled to defend its inspection and certification processes. The name became popular enough that the organization's public identity was often confused with its product name thus, in 1926, the organization itself adopted the name "Land O'Lakes Creameries, Inc." and became eponymous with its product. In 1924, the uniformly graded sweet cream butter was given the name "Land O'Lakes" after a contest, and the certificate forms used by the Association included the "Land O Lakes" marketing name ( Minnesota's state nickname is "Land of 10,000 Lakes"). The improved quality and uniformity, and the reliability of its grading system, were touted in advertising materials. The Association developed and implemented the systematic inspection, grading and certification of butter from member creameries, resulting in greater uniformity of product. This organization aimed to improve marketing and quality of butter, and thus increase the profitability of dairying. Land O'Lakes was founded on July 8, 1921, in Saint Paul, Minnesota, by representatives from 320 cooperative creameries as the Minnesota Cooperative Creameries Association.
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The co-op is one of the largest producers of butter and cheese in the United States through its dairy foods business serves producers, animal owners and their families through more than 4,700 local cooperatives, independent dealers and other large retailers through its Purina Animal Nutrition ( Purina Mills) business and delivers seed, crop protection products, agricultural services and agronomic insights to 1,300 locally owned and operated cooperative and independent agricultural retailers and their grower customers through its WinField United business. It is ranked third on the National Cooperative Bank Co-op 100 list of mutuals and cooperatives. The cooperative has 1,959 direct producer-members, 751 member-cooperatives, and about 9,000 employees who process and distribute products for about 300,000 agricultural producers, handling 12 billion pounds of milk annually. Paul suburb of Arden Hills, Minnesota, United States, focusing on the dairy industry. is an American member-owned agricultural cooperative based in the Minneapolis-St.